Three tools, three jobs
Trademark, copyright and patent are all forms of intellectual property protection, but they protect very different things. Confusing them can leave your most valuable assets exposed. Here is what each one does.
Trademark: protects your brand
A trademark protects brand identifiers — your business name, logo, slogan or other marks that distinguish your products or services. It stops others from using a confusingly similar mark in your space. If you are building a brand, a trademark is essential.
Copyright: protects creative work
Copyright protects original creative works — writing, art, music, films and software. It gives the creator exclusive rights to use and reproduce the work. Protection is automatic on creation, but registration provides strong proof of ownership.
Patent: protects inventions
A patent protects a new invention — a novel product or process with an inventive step and industrial application. It gives the inventor exclusive rights for a limited period in exchange for disclosing how it works.
Which do you need?
- Protecting a brand name or logo → trademark
- Protecting original content, designs or software → copyright
- Protecting a new invention or process → patent
Many businesses need more than one — for example, a trademark for the brand and copyright for original content.
How Aidwish helps
Aidwish helps you identify which protections your business needs and handles trademark, copyright and patent filings — so your brand and ideas are properly protected.