Why register a trademark
Your brand name and logo are valuable assets. A registered trademark gives you the exclusive right to use that mark for your goods or services and the ability to stop others from copying it. It turns your brand into protected intellectual property.
Understand trademark classes
Trademarks are registered under specific classes that represent categories of goods and services. You must register in the class or classes that match your business. Choosing the right class is important — registering in the wrong one can leave your brand unprotected where it matters.
The registration process
The broad journey looks like this:
- Search to check whether a similar mark already exists
- File the trademark application in the correct class
- Use the TM symbol once filed
- Examination by the trademark office
- Publication in the journal for public objection
- Registration and the right to use the registered symbol if there are no successful objections
The full process can take time because of examination and publication stages, but you can use the TM symbol soon after filing.
Documents commonly required
- Name and address of the applicant
- Logo or wordmark to be registered
- Details of the goods or services
- Business registration documents
- A signed authorisation form
Handling objections and oppositions
It is common to receive an examination objection or, after publication, an opposition. These are not the end of the road — a well-drafted response or reply often resolves them. Having experienced help here makes a real difference to the outcome.
How Aidwish helps
Aidwish runs the trademark search, files in the correct class, monitors your application and drafts responses to objections and oppositions — protecting your brand from start to finish.